Learning More about an Average Book Buyer
If you have something to do with the business of selling books, you might ask yourself who remains on the other side of the barricade. The demographic trends, purchasing behavior, format preferences, and topics tend to change every year. It's crucial to follow the best booksellers, marketers, publishers, sales offices, libraries, and any other bodies who stay in contact with book buyers.
By referring to the BookNet studies, you can get a better understanding of market trends. This information can be important not only for booksellers but also for book buyers. At booknet.com, you will get familiar with the information about an average book buyer:
- 97% of book buyers stated that they read from time to time and 33% stated they read every day.
- The number of audiobook listeners is still small compared to print readers. The percentage of book buyers who prefer audiobooks every day has reached more than 3% in 2018. If this percentage is added up by those who listen to audiobooks, the total use has reached almost 35% in 2018
- The number of online book buyers has increased to 53% in 2018. Meanwhile, in-person purchasing has fallen down to 45% in 2018.
- Ways of finding necessary books have been relatively unchanged over the past several years. The percentage of people browsing online is almost 22, while the percentage of people looking for a specific author or series is about 22%. Aldo, there are people following recommendations and reviews, making up around 18%. Where do those recommendations and reviews come from? In fact, the major source of this type of information is an in-person recommendation from work colleagues, friends, or relatives. The percentage of these cases is equal to 40%.
In 99% of the cases, eBook happens to be an illegal possession from the very day of its release. That results in decreasing sales and losses both for authors and publishers. BookNet.com is there to solve this problem or at least reduce it to the minimum.
At BookNet.com, authors publish their books for free access or for sale. Also, many writers try to earn some money on their books before they are even completed. Selling drafts of your book by subscription lets you get some money during the writing process. Their mechanism of blogging and commenting allows you to deliver your news to the readers and get some feedback on each published chapter.